| Country | India |
|---|---|
| Area | Worldwide |
| Headquarters | Hyderabad, Telangana, India |
| Owner | Zee Entertainment Enterprises |
| Replaced | Alpha TV Telugu |
| Language | Telugu |
Zee Telugu also known as Z Telugu is an Indian Telugu language general entertainment pay television channel in India. It was launched on 12 September 2004 as Alpha TV Telugu.[1] and was rebranded as Zee Telugu on 18 May 2005. The channel is owned by Zee Entertainment Enterprises.[2] Zee Entertainment Enterprises also launched a Telugu movie channel named Zee Cinemalu in September 2016.
Establishment
In 2004, Zee Network had channels in Bengali, Gujarati, Marathi, and Punjabi. Its proposed Telugu channel making its first entry in southern region was expected to launch by August 2004,[3] but the launch did not take place until September.[4] The channel launched with the name Alpha TV Telugu, but was later renamed to Zee Telugu. It initially featured a large number of American films dubbed into Telugu. In August 2007, the network also dubbed Hindi film Sholay from Hindi into Telugu as an experiment.[5]
History
In September 2005, the channel announced that Sanjay Reddy would be their new chief executive officer, succeeding Ajay Kumar, who had left several months previously. Reddy had previously worked at The Walt Disney Company and Pearl Media.[6]
By December 2005, Zee Telugu had only achieved a 1.24% weekday and 1.86% weekend market share in Andhra Pradesh. As a result, it re-launched in order to shift the target market from a mass market to a segmented market of young professionals.[7]
In late 2006, Zee Telugu began work on Sa Re Ga Ma Pa, a Telugu-language singing competition scheduled to run for 35 episodes. Zee Telugu announced plans to launch Little Champs, a version of the show aimed at viewers ages 6–13, hosted by N. C. Karunya.[8]
Reception
| Week | Year | BARC Viewership | Ref. | |
|---|---|---|---|---|
| Mega Cities | Rank | |||
| Week 23 | 2021 | 280.29 | 5 | [9] |
| Week 25 | 2021 | 295.83 | 5 | [10] |
| Week 13 | 2023 | 267.21 | 5 | [11] |
| Week 16 | 2023 | 289.06 | 5 | [12] |
| Week 17 | 2023 | 284.44 | 4 | [13] |
| Week 22 | 2023 | 278.77 | 5 | [14] |
| Week 26 | 2023 | 283.38 | 5 | [15] |
| Week 30 | 2023 | 300.34 | 5 | [16] |
| Week 3 | 2024 | 289.02 | 5 | [17] |
| Week 26 | 2025 | 300.2 | 5 | [18] |
| Week 42 | 2025 | 276.45 | 5 | [19] |
| Week 44 | 2025 | 277.44 | 5 | [20] |
| Week 45 | 2025 | 288.74 | 5 | [21] |
| Week 47 | 2025 | 286.44 | 4 | [22] |
| Week 48 | 2025 | 282.48 | 5 | [23] |
| Week 49 | 2025 | 298.64 | 4 | [24] |
| Week 50 | 2025 | 275.88 | 5 | [25] |
| Week 51 | 2025 | 286.81 | 4 | [26] |
| Week 52 | 2025 | 283.75 | 5 | [27] |
| Week 4 | 2026 | 269.17 | 5 | [28] |
| Week 5 | 2026 | 258.52 | 5 | [29] |
| Week 10 | 2026 | 267.07 | 5 | [30] |
| Week 11 | 2026 | 274.23 | 5 | [31] |
| Week 12 | 2026 | 274.5 | 5 | [32] |
| Week 18 | 2026 | 259.29 | 4 | [33] |
| Week 19 | 2026 | 258.74 | 5 | [34] |
| Week 20 | 2026 | 270.52 | 4 | [35] |
Sister channel
Zee Cinemalu
Zee Cinemalu is an Indian Telugu movies pay television channel offers Telugu language movies.[36] It launched on 4 September 2016 and it is the sister channel of Zee Telugu.[37] The channel is owned by Zee Entertainment Enterprises.[38]
Programming
References
- ^ "Alpha Telugu set to battle it out with Gemini, ETV". Indian Television. 4 September 2004. Archived 25 January 2021 at the Wayback Machine. Retrieved 13 September 2022.
- ^ "Zee Tele's stock soars on ratings upswing, future prospects". Indian Television. 6 July 2006. Archived 16 March 2022 at the Wayback Machine. Retrieved 13 September 2022.
- ^ "Zee's Telugu channel likely in August.". Access My Library. 15 June 2004. Archived 22 May 2011 at the Wayback Machine. Retrieved 13 September 2022.
- ^ "Zee Telugu identifies key properties; to launch telefilm band in January". Indian Television. 15 December 2005. Archived 25 January 2021 at the Wayback Machine. Retrieved 13 September 2022.
- ^ "Get set for Sholay in Telugu". The Hindu. 27 August 2005. Archived 15 September 2006 at the Wayback Machine. Retrieved 13 September 2022.
- ^ "Zee Telugu has a new CEO out of the box". The Hindu. 17 September 2007. Archived 27 October 2007 at the Wayback Machine. Retrieved 13 September 2022.
- ^ "Get set for 'Gold Rush'". The Hindu. 2 July 2005. Archived 26 October 2012 at the Wayback Machine. Retrieved 13 September 2022.
- ^ "It's 'no acting, only singing' for Karunya". The Hindu. 20 February 2007. Archived 26 August 2007 at the Wayback Machine. Retrieved 13 September 2022.
- ^ "WEEK 23 - DATA: Saturday, 5th June 2021 To Friday, 11th June 2021". BARC India. Archived 23 June 2021 at the Wayback Machine.
- ^ "WEEK 25 - DATA: Saturday, 19th June 2021 To Friday, 25th June 2021". BARC India. Archived 8 July 2021 at the Wayback Machine.
- ^ "WEEK 13 - DATA: Saturday, 25th March 2023 To Friday, 31st March 2023". BARC India
- ^ "WEEK 16 - DATA: Saturday, 15th April 2023 To Friday, 21st April 2023". BARC India
- ^ "WEEK 17 - DATA: Saturday, 22nd April 2023 To Friday, 28th April 2023". BARC India
- ^ "WEEK 22 - DATA: Saturday, 27th May 2023 To Friday, 2nd June 2023". BARC India
- ^ "WEEK 26 - DATA: Saturday, 24th June 2023 To Friday, 30th June 2023". BARC India
- ^ "WEEK 30 - DATA: Saturday, 22nd July 2023 To Friday, 28th July 2023". BARC India
- ^ "WEEK 3 - DATA: Saturday, 13th January 2024 To Friday, 19th January 2024". BARC India
- ^ "WEEK 26 - DATA: Saturday, 28th June 2025 to Friday, 4th July 2025". BARC India
- ^ "WEEK 42 - DATA: Saturday, 18th October 2025 to Friday, 24th October 2025". BARC India
- ^ "WEEK 44 - DATA: Saturday, 1st November 2025 to Friday, 7th November 2025". BARC India
- ^ "WEEK 45 - DATA: Saturday, 8th November 2025 to Friday, 14th November 2025". BARC India
- ^ "WEEK 47 - DATA: Saturday, 22nd November 2025 to Friday, 28th November 2025". BARC India
- ^ "WEEK 48 - DATA: Saturday, 29th November 2025 to Friday, 5th December 2025". BARC India
- ^ "WEEK 49 - DATA: Saturday, 6th December 2025 to Friday, 12th December 2025". BARC India
- ^ "WEEK 50 - DATA: Saturday, 13th December 2025 to Friday, 19th December 2025". BARC India
- ^ "WEEK 51 - DATA: Saturday, 20th December 2025 to Friday, 26th December 2025". BARC India
- ^ "WEEK 52 - DATA: Saturday, 27th December 2025 to Friday, 2nd January 2026". BARC India
- ^ "WEEK 4 - DATA: Saturday, 24th January 2026 to Friday, 30th January 2026". BARC India
- ^ "WEEK 5 - DATA: Saturday, 31st January 2026 to Friday, 6th February 2026". BARC India
- ^ "WEEK 10 - DATA: Saturday, 7th March 2026 to Friday, 13th March 2026". BARC India
- ^ "WEEK 11 - DATA: Saturday, 14th March 2026 to Friday, 20th March 2026". BARC India
- ^ "WEEK 12 - DATA: Saturday, 21st March 2026 to Friday, 27th March 2026". BARC India
- ^ "WEEK 18 - DATA: Saturday, 2nd May 2026 to Friday, 8th May 2026". BARC India
- ^ "WEEK 19 - DATA: Saturday, 9th May 2026 to Friday, 15th May 2026". BARC India
- ^ "WEEK 20 - DATA: Saturday, 16th May 2026 to Friday, 22nd May 2026". BARC India
- ^ "Zee Cinemalu out to capture Telugu movie market with launch on Sept 4". Adgully. 2016-08-31. Retrieved 2023-06-26.
- ^ "ZEEL Launches Zee Cinemalu A Telugu Movie Channel". Business World. 2017-02-07. Retrieved 2023-06-26.
- ^ "ZEEL slated to launch its Telugu movie offering Zee Cinemalu in September". Exchange4media. 2016-08-27. Retrieved 2023-06-26.
External links
- Official site Archived 30 January 2018 at the Wayback Machine
- Zee Telugu Archived 4 September 2019 at the Wayback Machine on Zee5