| City | Bowling Green, Virginia |
|---|---|
| Country | US |
| Area | Metro Fredericksburg |
| Branding | 96.9 The Rock |
| Frequency | 96.9 MHz |
| Airdate | October 1998 |
| Format | Classic rock |
| Erp | 2,950 watts |
| Haat | 144 meters (472 ft) |
| Class | A |
| Facility id | 55174 |
| Coordinates | 37°57′56.5″N 77°22′17.9″W |
| Former callsigns | WLMN (1991–1998)[1] |
| Affiliations | United Stations Radio Networks |
| Owner | Connoisseur Media |
| Licensee | Alpha Media Licensee LLC |
| Sister stations | WFLS-FM · WNTX · WVBX |
| Website | www.969therock.com |
| Licensing authority | FCC |
WWUZ (96.9 FM "96.9 The Rock") is a classic rock formatted broadcast radio station licensed to Bowling Green, Virginia, serving Metro Fredericksburg. WWUZ is owned and operated by Connoisseur Media, through licensee Alpha Media Licensee LLC.[2]
History
The station first took the callsign WLMN on August 23, 1991, and changed it to WWUZ on August 10, 1998.
WWUZ officially launched in October 1998 with a classic rock format. In April 2000, the station switched to classic hits, branded as "96.9 the Rock". In February 2002, WWUZ changed back to its classic rock format, branded as "Classic Rock 96.9". On March 15, 2012, WWUZ changed its branding to "96.9 the Rock", but kept the classic rock format.[3]
WWUZ was mentioned in the 15th episode of the 6th season of The Sopranos.[4]
On January 23, 2015, Alpha Media "entered into a definitive agreement" to purchase WWUZ and sister stations WFLS-FM, WNTX, WVBX from Free Lance-Star License, Inc.[5] The purchase was consummated on May 1, 2015, at a price of $8.1 million. Alpha Media merged with Connoisseur Media on September 4, 2025.[6]
References
- ^ "Call Sign History"
- ^ "WWUZ Facility Record". Federal Communications Commission, audio division
- ^ "WWUZ 96.9 245A". VARTV.com. June 25, 2012. Archived from the original on December 19, 2009. Retrieved March 6, 2010.
- ^ Dyson, Cathy (April 24, 2007). "Warning: 'The Sopranos' were here". The Free Lance–Star. Archived from the original on July 8, 2012. Retrieved March 18, 2012.
- ^ "Alpha Media To Purchase Free Lance-Star Radio Stations". All Access Music Group. January 23, 2015. Retrieved January 23, 2015.
- ^ Venta, Lance (September 4, 2025). "Introducing The New Connoisseur Media". RadioInsight. Retrieved September 8, 2025.