Reborn Rich

Reborn Rich^[6] (Korean: 재벌집 막내아들) is a South Korean television series adapted from the original web novel of the same name,^[7] starring Song Joong-ki, Lee Sung-min, and Shin Hyun-been. It aired on JTBC from November 18 to December 25, 2022, every Friday to Sunday at 22:30 (KST).^[2][3] It is also available for streaming on TVING, Netflix and Disney+ in South Korea, and on Viu and Viki in selected territories.^[8][9][10]

Reborn Rich received audience acclaim and became the second highest-rated series in Korean cable television history, with its final episode recording 26.9% nationwide ratings.^[11] A second season has been confirmed in production.^[12]

Synopsis

The series tells the story of Yoon Hyun-woo (Song Joong-ki), a loyal higher-up employee working for chaebol Soonyang Group, who was betrayed and murdered by a member of the Soonyang family to cover up a tax evasion scheme. Hyun-woo later wakes up in 1987 discovering that he has been reincarnated into the body of Jin Do-jun, youngest grandson of the Soonyang family. Using these circumstances to his advantage, he starts his revenge by plotting a hostile takeover of Soonyang Group. The background to the story is the power of the chaebols and the 1997 Asian financial crisis.

Cast

Main

• Song Joong-ki as Jin Do-jun / Yoon Hyun-woo^[13]
  • Kim Kang-hoon as young Jin Do-jun (in 1987) ^[14][15]

Senior manager of the Future Asset Management Department in Soonyang Group who is killed by the Soonyang family.

Reborn as Jin Do-jun, Soonyang family's youngest grandson.

• Lee Sung-min as Jin Yang-chul^[13]

Head of the family and founder of Soonyang Group.

• Shin Hyun-been as Seo Min-young^[16]

A prosecutor at the Seoul Central District Prosecutors' Office. Member of an elite family with a long legacy in the legal profession.

Supporting

Soonyang family

• Yoon Je-moon as Jin Young-ki^[17]

Eldest son of the Soonyang family.

• Kim Jung-nan as Son Jung-dae^[18]

Jin Young-ki's wife. Daughter of a powerful money lender.

• Kim Nam-hee as Jin Seong-jun^[19]
  • Moon Seong-hyun as young Jin Seong-joon^[20]

Jin Young-ki's son. Eldest grandchild of the Soonyang family. Vice Chairman and heir of Soonyang Group.

• Park Ji-hyun as Mo Hyun-min^[21]

Jin Seong-jun's wife. Director of an art gallery and only daughter of the owner of Hyunsung Ilbo.

• Jo Han-chul as Jin Dong-ki^[22]

Second son of the Soonyang family.

• Seo Jae-hee as Yoo Ji-na^[23]

Jin Dong-ki's wife. Daughter of a former Minister of Economy and Finance.

• Jo Hye-joo as Jin Ye-jun^[24]

Jin Dong-ki's daughter. Only granddaughter of the Soonyang family.

• Kim Shin-rok as Jin Hwa-young^[25]

Third child and only daughter of the Soonyang family.

• Kim Do-hyun as Choi Chang-je^[26]

Jin Hwa-young's husband. A prosecutor with a poor family background.

• Kim Young-jae as Jin Yoon-ki^[27]

Jin Do-jun's father. Third son and the youngest and fourth child of the Soonyang family.

• Jung Hye-young as Lee Hae-in^[17]

Jin Do-jun's mother. A former top actress.

• Kang Ki-doong as Jin Hyung-jun^[28][29]
  • Cha Sung-je as young Jin Hyung-jun^[30]

Jin Do-jun's older brother. Second grandson of the Soonyang family.

• Kim Hyun as Lee Pil-ok^[31]

Jin Yang-chul's wife.

Soonyang Group

• Jung Hee-tae as Lee Hang-jae^[32]

Jin Yang-chul's right-hand man.

• Heo Jung-do as Kim Ju-ryeon^[33]

Jin Young-ki's secretary.

People around Jin Do-jun

• Park Hyuk-kwon as Oh Se-hyeon/Mason Oh^[34]

Jin Do-jun's business partner.

• Tiffany Young as Rachel^[17]

An analyst working with Oh Se-hyeon.

• Park Ji-hoon as Ha In-seok^[35]

Jin Do-jun's driver.

• Kim Jung-woo as Woo Byung-jun^[36]

A Soonyang employee who later works for Jin Do-jun.

Extended

• Kang Gil-woo as Baek Dong-min^[37]

Jin Dong-ki's loyal strategist.

• Lee Byung-joon as Ju Young-il^[38]

Chairman of Daeyoung Group.

• Lee Hwang-eui as Mo Young-bae^[39]

Mo Hyun-min's father. Owner of Hyunsung Ilbo.

• Ham Tae-in as Soonyang Group employee^[40]
• Jeon Jin-oh^[41]

Special appearance

• Park Jin-young as Shin Gyeong-min^[42]

An assistant manager and Yoon Hyun-woo's junior.

• Cha Sun-woo as Yoon Hyun-min^[43]

Yoon Hyun-woo's younger brother.

• Seo Jeong-yeon as Han Kyung-hee^[44]

Yoon Hyun-woo's mother.

• Lee Gyu-hee as Yoon Dong-su^[45]

Yoon Hyun-woo's father.

Viewership

Accolades

Remake

The over-the-top (OTT) streaming service, Viu, who bought the rights to air the show under the Viu Original label in all markets outside South Korea,^[10] unveiled that they will remake the series in Thai. The series is to be released in 2024.^[55]

References

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External links

• (in Korean)