Netmarble Corporation
Native name넷마블 주식회사
FoundationMarch 1, 2000 (age 26)
FounderBang Jun-hyuk
LocationGuro District, Seoul, South Korea
Key peoplePark Sean (CEO)[1]
Area servedWorldwide
ProductsVideo games
IndustryVideo game
RevenueKRW 2.8 trillion (2025)
Operating incomeKRW 352.5 billion (2025)
Net incomeKRW 230.8 billion (2025)
AssetsKRW 8.1 trillion (2025
EquityKRW 1,310 billion (2016)[2]
Owner
Num employees3,000 non-consolidated in Korea (2016)[2]
SubsidKabam
Kung Fu Factory
Jam City, Inc. (minority stake)
Homepage[1]

Netmarble Corp. (Korean: 넷마블 주식회사) is a South Korean game developer and publisher, which was founded in 2000 by Bang Jun-hyuk.[3]

History

Netmarble originated from the game developer Ipopsoft (Korean: 아이팝소프트), which faced financial trouble in the late 1990s. Bang Jun-hyuk, then an outsider, secured investment for the company and later took over as CEO, rebranding it as Netmarble.[4][5]

After early success, Netmarble was acquired by CJ Group in 2004.[6][7] Bang stepped down in 2006 due to health issues but returned in 2011 to refocus the company on mobile games.[7]

In 2015, Netmarble developed Lineage 2: Revolution, which surpassed $924 million in revenue within 11 months of launch. The company continued releasing RPG mobile titles like Seven Knights, Raven (Evilbane), and Everybody's Marble. As of 2015, it employed over 3,000 people and operated in 120+ countries. Netmarble went public in May 2017, raising $2.4 billion.[3]

Netmarble also formed a strategic partnership with CJ ENM and invested in SGN.[8]

Between 2015 and 2017, Netmarble licensed Disney IPs, producing games such as Marvel: Future Fight (2015),[9] Disney Magical Dice (2016),[10] and Star Wars: Force Arena (2017).[11]

In 2017, Netmarble acquired Kabam's Vancouver studio.[12] In 2018, it appointed Park Sean as co-CEO alongside Kwon Young-sik.[1]

That year, Netmarble acquired a 25.71% stake in Big Hit Entertainment (now Hybe Corporation), becoming its second-largest shareholder.[13][14]

Netmarble later shut down both Disney Magical Dice and Star Wars: Force Arena, citing lack of support, leaving only Future Fight active.[citation needed]

In 2021, Netmarble acquired Kung Fu Factory[15] and launched the subsidiary Metaverse Entertainment with Kakao Entertainment.[16] It debuted the virtual girl group Mave: in 2023.[17]

Marvel Future Revolution launched in August 2021 but was shut down in August 2023 due to underperformance.[18] In January 2024, Netmarble shut down Metaverse Entertainment and laid off 70 employees.[19]

As of 2021, Netmarble's major shareholders included Bang Jun-hyuk (24.12%), CJ ENM (21.78%), Tencent via Han River Investment Pte. Ltd. (17.52%), NCsoft (6.8%), and others (29.78%).[20]

In July 2025, Netmarble's liquidity was significantly strengthened by its investment in HYBE shares. Despite selling approximately ₩743 billion worth of stock in 2023 and 2024, it retained a 9.44% stake (393,813 shares) valued at around ₩11.07 trillion. Its original 2018 investment of ₩201.4 billion in HYBE had appreciated considerably. Additionally, its stake in NCsoft rebounded from a ₩1.5 trillion write-down to an estimated ₩400 billion in value.[21]

Also in July 2025, Netmarble considered issuing ₩2.5 trillion in exchangeable bonds (EB), backed by part of its HYBE stake, to repay debt incurred from its ₩2 trillion acquisition of SpinX. NH Investment & Securities was expected to underwrite the deal, supported by NH Hedge Asset Management and institutional investors. The company had previously used HYBE shares as collateral, including a 2023 block trade and a 2024 price return swap.[22]

However, in August 2025, Netmarble canceled the EB issuance due to volatility in HYBE's stock price following an "owner risk" scandal involving HYBE founder Bang Si-hyuk. The bond proceeds were intended to reduce SpinX-related debt, which has since been cut from approximately ₩1.6 trillion to the mid-₩200 billion range.[23]

Games

YearTitleDeveloperPublisherNotes
2001Tomak: Save the Earth[24]Netmarble MonsterNetmarble
2003GunZ: The DuelMAIET EntertainmentNetmarblePublisher in Korea only
Grand ChaseKOG StudiosNetmarbleOne of many publishers
2007SD Gundam Capsule Fighter OnlineSoftmaxNetmarble
2008Uncharted Waters OnlineKoei TecmoNetmarblePublisher in North America and Europe only
Prius OnlineCJINetmarble
2012Scarlet BladeLiveplexNetmarble
District 187: Sin StreetsNetmarbleNetmarble
2014Seven KnightsNetmarble NexusNetmarble
2015Marvel Future FightNetmarble MonsterNetmarble
2016Lineage 2: RevolutionNetmarble NeoNetmarble
Knights ChronicleNetmarbleNetmarbleInitially Japan only; released globally in June 2018;[25]
shut down on July 4, 2023[26]
2017Star Wars: Force ArenaNetmarble MonsterNetmarbleShut down on January 12, 2019
Arena of ValorTiMi Studio GroupNetmarblePublisher only in Korea
2018Jackpot WorldSpinX GamesSpinX GamesSpinX Games was acquired by Netmarble in August 2021.
The King of Fighters All StarNetmarble NeoNetmarbleShut down on October 30, 2024
BTS WorldTakeone Company CorpNetmarble
2020Seven Knights 2Netmarble NexusNetmarble
Seven Deadly Sins: Grand CrossNetmarble F&CNetmarble
2021Marvel Future RevolutionNetmarble MonsterNetmarbleShut down on August, 25th 2023.
2022Ni no Kuni: Cross WorldsNetmarble NeoNetmarble
2023Paragon: The OverprimeNetmarble F&CNetmarble
Tower of God: New WorldNetmarbleNetmarbleIn all countries on July 27, 2023
2024Solo Leveling: AriseNetmarble NeoNetmarble
2025Game of Thrones: Kingsroad[27]Netmarble NeoNetmarble
2026The Seven Deadly Sins: OriginNetmarble F&CNetmarble
TBARF ProjectNetmarbleNetmarble
Shangri-La FrontierNetmarble NexusNetmarble

References

  1. ^ "Netmarble names Park Sean as new CEO". Yonhap News. February 26, 2018.
  2. ^ "넷마블게임즈 주식회사 감사보고서" (in Korean). Dart. March 17, 2017. Retrieved 2017-05-21.
  3. ^ "Profile: Bang Jun-hyuk". Forbes. February 28, 2019.
  4. ^ "흙수저 딛고 1조신화…방준혁을 만든 'Do Dream'" (in Korean). 매일경제. 2018-03-02. Retrieved 2025-01-03.
  5. ^ 임재후 (2020-01-22). "[Who Is ?] 방준혁 넷마블 이사회 의장" (in Korean). businesspost.co.kr. Retrieved 2025-01-03.
  6. ^ Jin-young, Cho (2018-06-07). "The Invincible Bang Brothers: Game and Entertainment Moguls Join hands" (in Korean). Businesskorea. Retrieved 2025-01-03.
  7. ^ Chung, Grace. "High School Dropout To Billionaire Status: How One Man Built Korea's Biggest Mobile Gaming Company". Forbes. Retrieved 2025-01-03.
  8. ^ "넷마블 분기보고서" (in Korean). Dart. September 30, 2018.
  9. ^ "Marvel: Future Fight launches from Netmarble". Marvel Entertainment. April 30, 2015. Archived from the original on December 26, 2017. Retrieved July 26, 2017. – via Marvel.com.
  10. ^ Jones, Elton (April 28, 2016). "Disney Magical Dice: Top 10 Tips & Cheats You Need to Know". Heavy.com. Retrieved July 26, 2017.
  11. ^ Minotti, Mike (November 17, 2016). "Star Wars: Force Arena for mobile sure looks like a MOBA". VentureBeat. Retrieved July 26, 2017.
  12. ^ "Netmarble buys Kabam's Vancouver studio". gamesindustry.biz. December 20, 2016.
  13. ^ Herman, Tamar. "Netmarble Games Becomes Second-Largest Shareholder Of BTS's Label, BigHit Entertainment". Forbes
  14. ^ "HYBE Corporate Governance". hybecorp.com. Retrieved 2021-08-13.
  15. ^ Sinclair, Brendan (February 19, 2021). "Netmarble acquires Kung Fu Factory". GamesIndustry.biz. Retrieved May 19, 2023.
  16. ^ "메타버스엔터테인먼트, 공식 회사 홈페이지 오픈". Ch netmarble. November 8, 2022. Retrieved February 12, 2023.
  17. ^ Jang, Woo-young (January 11, 2023). "메이브, 4인조 완전체 비주얼 첫 공개…러블리→힙 '4色 매력'". Retrieved February 12, 2023.
  18. ^ Derrick, Connor (2023-06-05). "Marvel Future Revolution announces it will end service and leave storefronts in the coming months". Retrieved 2024-03-05.
  19. ^ 김, 주환 (2024-01-19). "기세 꺾인 메타버스…넷마블F&C, 메타버스월드 전원 권고사직". Retrieved 2024-03-05.
  20. ^ "Netmarble Corporate Governance". Netmarble. August 13, 2021.
  21. ^ "유동성 풍향계 넷마블, 은혜갚은 하이브 주식 '1조' 유동성 버팀목". thebell. 2025-07-16.
  22. ^ "'하이브 지분 활용' 넷마블, 2500억 EB 발행 추진". thebell. 2025-07-11.
  23. ^ "'하이브 주가 급락' 넷마블, 2500억 EB 발행 계획 철회". thebell. 2025-08-20.
  24. ^ "TOMAK: Save the Earth Regeneration | Télécharger et acheter aujourd'hui - Epic Games Store" (in French). Epic Games Store. 2026-04-02. Retrieved 2026-04-11.
  25. ^ 이, 복현 (June 14, 2018). "넷마블, 사전등록 130만 돌파한 나이츠크로니클 출시" (in Korean). NSP통신. Retrieved 2024-12-21.
  26. ^ "경영 효율화 ·신작 줄대기...넷마블, 연간 흑자전환 총력전" (in Korean). 디지털투데이 (DigitalToday). 2024-02-27. Retrieved 2024-12-21.
  27. ^ "Netmarble: A New Game of Thrones Mobile MMORPG". BlueStacks. 2 February 2022. Retrieved 13 June 2022.