Motivate LLC
Subsidiary
Former nameAlta BicycleShare[1]
Location cityNew York, New York
Location countryU.S.
Key peopleMatthew Parker (CEO)
Area servedUnited States
ServicesBicycle-sharing system and urban service provider
Revenue100 million
Num employees (2021)1500+[2]
ParentLyft
Homepagemotivateco.com

Motivate LLC (formerly Alta Bicycle Share and also Motivate International Inc.) is a company based in New York City that services bicycle sharing systems and other urban services in North America.

The systems provide a flexible method for completing short trips, as contrasted with the longer rentals offered by traditional bike rental companies. Since 2018, Motivate has been a subsidiary of Lyft.[3][4][5]

History

Alta Bicycle Share was formed in 2010.[6]

Alta was listed in Fast Company's "World's Most Innovative Companies" for 2014 in February 2014.[7]

In October 2014, it was announced that the company had been acquired by Bikeshare Holdings LLC and would be relocating headquarters from Portland, Oregon to New York City under the leadership of Jay Walder.[8][9][10][11][12]

Following the acquisition, Alta rebranded to Motivate on January 14, 2015.[13][14][15]

Subsequently, Motivate announced its acquisition of 8D Technologies, the technology provider for a number of the systems it already operated, in February 2017.[16] In July 2018, Lyft announced that it would acquire Motivate and continue to operate it as a standalone business.[3][4][5]

Currently operating systems

Motivate currently operates eight systems in public-private partnerships with local governments:

Discontinued systems

Systems suppliers

Motivate-operated systems have used multiple suppliers for bikes, stations, kiosks, and technology across each city including 8D Technologies and Montreal-based PBSC Urban Solutions[29][30] for equipment and technology and Cycles Devinci and Arcade Cycles for bicycles.

See also

References

  1. ^ "Company that owns Divvy changes corporate name to Motivate". Chicago Tribune. Associated Press. January 13, 2015. Retrieved October 28, 2019.
  2. ^ Bensinger, Greg (July 2, 2018). "Lyft Follows Uber by Acquiring Bike-Sharing Startup Motivate". The Wall Street Journal. Retrieved October 28, 2019. (subscription required)
  3. ^ "Bike Share Leader Motivate Announces Transformative Agreement with Lyft to Advance the Future of Urban Transportation". Motivate. 2018-07-02. Retrieved 2018-07-02.
  4. ^ Lyft (2018-07-02). "Introducing Lyft Bikes". Retrieved 2018-07-02.
  5. ^ O'Kane, Sean (2018-07-02). "Lyft buys the biggest bike-sharing company in the US". The Verge. Retrieved 2020-02-23.
  6. ^ Coster, Helen (June 8, 2011). "Beating A New Path For Commuters". Forbes. Retrieved October 28, 2019.
  7. ^ ""Most Innovative Companies for 2014"". Fast Company. February 10, 2014. Retrieved July 16, 2016.
  8. ^ Chabán, Matt V. (October 28, 2014). "New Leader Will Drive Expansion of Citi Bike". The New York Times
  9. ^ Rose, Joseph (October 28, 2014). "Portland's Alta Bicycle Share sold. What does it mean for city's delayed bike share launch?". Oregon Live
  10. ^ Hilkevitch, Jon (October 28, 2014). "Company that operates Divvy bike-share program being sold". Chicago Tribune
  11. ^ Vaccaro, Adam (October 28, 2014). "Company Behind Hubway Bike Share Bought Out". Boston Globe
  12. ^ Rouan, Rick (November 3, 2014). "Transportation Insider: CoGo expected to grow despite purchase". Columbus Dispatch
  13. ^ Fried, Ben (14 January 2015). "New Name for Alta Bicycle Share: "Motivate"". Streetsblog USA. Streetsblog. Retrieved 23 May 2023.
  14. ^ "Alta Bicycle Share has new name: Motivate!". Alta Planning + Design. 2015-01-16. Retrieved 23 May 2023.
  15. ^ "Alta bike share becomes "Motivate"". Motivate. 14 January 2015. Archived from the original on 2015-01-16. Retrieved 2015-01-16. The renaming comes on the heels of the company’s recent acquisition by a team of investors including the CEOs of Equinox®, a fitness and high performance lifestyle leader; Related Companies, one of the nation’s most prominent real estate firms; and other private investors.
  16. ^ "World leaders in bike share Motivate and 8D Technologies merge". Cycling Industry News. February 10, 2017. Retrieved April 25, 2018.
  17. ^ "The Bay Area's bike share program – Ford GoBike". Ford GoBike
  18. ^ Njus, Elliot (August 26, 2016). "136,000 miles in, Biketown bike-share makes its mark on Portland". The Oregonian. Retrieved October 11, 2016.
  19. ^ "Capital Bikeshare". October 30, 2015. Retrieved November 18, 2015.
  20. ^ Johnston, Kristine (April 7, 2014). "Beyond Urban Planning: The Economics of Capital Bikeshare". Georgetown Public Policy Review. Retrieved July 16, 2016.
  21. ^ "Citi Bike". Retrieved November 18, 2015.
  22. ^ "CoGo Bike Share: Columbus, OH's Bike Share Program – CoGo Bike Share". CoGo Bike Share
  23. ^ "Divvy | Chicago". Retrieved November 18, 2015.
  24. ^ "Blue Bikes: Metro-Boston's Bike share Program – Blue Bikes Boston". Blue Bikes Boston
  25. ^ "Home – Bike Share Toronto". Bike Share Toronto
  26. ^ "Motivate and Toronto Parking Authority Announce Transition of Bike Share Toronto Operations — Motivate"
  27. ^ "Melbourne Bike Share". March 25, 2010. Retrieved November 18, 2015.
  28. ^ Cassel, Em (2023-03-01). "There Will Be No Nice Ride Program This Year—and Likely Ever Again". Racket. Retrieved 2023-03-03.
  29. ^ "Statement on Our Supplier PBSC". Motivate. Retrieved 2020-02-23.
  30. ^ "Alta Bicycle Share's Statement on PBSC Sale". Motivate. Retrieved 2020-02-23.