LATIN MAFIA
Backgroundgroup_or_band
Landscapeyes
OriginMonterrey, Mexico
Genre
Years active2021–present
Label
Current members
  • Milton de la Rosa
  • Emilio de la Rosa
  • Mike de la Rosa

Latin Mafia is a Mexican band which blends different genres of music, including pop, R&B, and Latin trap, and consists of twin brothers Milton and Emilio de la Rosa on vocals, with their older brother Mike de la Rosa as the producer.[1][2][3] Their first single "Más Humano" was self-released in 2021.[1] While their singles through the end of 2023 were produced independently, in July 2024, the group signed a record deal with Rimas Entertainment.[2] Their debut album Todos los días todo el día was released on 25 October 2024.[4][5]

Their biggest songs – "Julieta", "Sal Rosa", "Flores", "No Digas Nada" – have each surpassed over two million views on YouTube.[6]

Career

2021–2022

During the COVID-19 pandemic, the brothers first appeared on the scene using the social media app, TikTok. They posted videos consisting of Emilio and Mike sitting in their bedroom as they did when they were children pretending to be in front of a huge audience.[7][8] When their account received positive views, they included their other sibling Milton to help them release their first single, "Ciudad de las Luces". Though they posted a song to their Facebook account following their slow rise of likes, and when the brothers quickly reached more than 50,000 views they realized that they had talent.[9] After, the release they updated their biography on TikTok to include "Three Brothers, two singers/one producer".[10]

Their next two singles "Más humano" and "Julieta" were released during the same year, both reaching positive responses, both becoming instant hits.[11] By the end of may 2022, they had sold more than 11,000 concert tickets in minutes, selling out the massive Olympic Velodrome in Mexico City.[12]

2023–present

In April 2024 Latin Mafia made their American debut performing at Coachella,[4][13] raising their profile as one of "Mexico's top acts without a label or an album".[14] In addition, they were scheduled to perform at music festivals including Lollapalooza Argentina, Lollapalooza Chile, Colombia's Estéreo Picnic, and Mexico's Tecate Pa’l Norte.[15] According to Music Metrics Vault, as of July 8, 2024, the group had reached nearly 874 million plays, an almost 150 million increase from the previous month.[16] They were also nominated by the Latin Grammy's for the Best New Artist and their song "Siento Que Merezco Más" earned them the Best Latin Fusion Pop Song of 2025 at the Lo Nuestro Awards. [17] On October 17th 2025, Billboard released the list of nominees for the Latin Grammy Awards 2025 and this time the group was nominated in two categories: Best Alternative Music Album with their album Todos los días todo el día and Best Alternative Song with "Siento Que Merezco Más".[18]

Music style

Latin Mafia's music has been described as a reggaetón, R&B, trap, and house hybrid.[19] The three brothers each have musical references that differ from one another, to which Emilio credits the diversity in their repertoire of songs. Some examples cited are Tyler the Creator, Rosalía, Rauw Alejandro, Fred Again.., and Flume, among others.[20]

Discography

Awards and nominations

YearAwardCategoryNomineeResult
2024Latin Grammy AwardsBest New ArtistLatin Mafia
Lo Nuestro AwardsBest Latin Fusion Song"Siento que merezco más"
2025Premios Tu Música UrbanoIndie ArtistLatin Mafia[21]
Indie Song2:12 am[22]

Listicles

Name of publisher, name of listicle, year(s) listed, and placement result
PublisherListicleYear(s)ResultRef.
BillboardThe Best Latin Albums of 2024202411th (Todos los días todo el día)[23]
Rolling StoneThe 50 Best Latin Albums of 202420243rd (Todos los días todo el día)[24]

References

  1. ^ Villa, Lucas (September 8, 2023). "The Indie Pop Group Latin Mafia Are on Their Way to Going Global". Pop Sugar. Archived July 7, 2024 at the Wayback Machine. Retrieved 7 July 2024.
  2. ^ Garcia, Thania (3 July 2024). "Latin Mafia Inks Record Deal With Rimas Entertainment, Teases 'Experimental' Debut Album (EXCLUSIVE)" (web). Variety Magazine. Archived July 7, 2024 at the Wayback Machine. Retrieved 7 July 2024.
  3. ^ "Latin Mafia has always trusted its gut. It's finally paying off". Los Angeles Times. 2025-02-05. Retrieved 2025-11-05.
  4. ^ Villa, Lucas (7 November 2024). "Latin Mafia Has a New LP, a Latin Grammy Nod, and a Tyler, the Creator Cosign. The Band Is Ready for More". Rolling Stone. Retrieved 2025-01-20.
  5. ^ Sacal, Andrea (January 9, 2025). "Latin Mafia Levels Up With Their COLORS Debut". Hypebeast. Retrieved 2025-01-20.
  6. ^ "Conoce a Latín Mafia, uno de los grupos emergentes más importantes en la música latina". www.univision.com. 2023-06-28.
  7. ^ "Latin mafia biography". Last.fm. Archived July 7, 2024 at the Wayback Machine. Retrieved July 7, 2024.
  8. ^ Lang, Elizabeth (April 16, 2024). "Latin Mafia". Artrkl website. Archived July 7, 2024 at the Wayback Machine. Retrieved 7 July 2024.
  9. ^ "Conoce a Latín Mafia, uno de los grupos emergentes más importantes en la música latina" (in Spanish). Univision. Archived November 10, 2023 at the Wayback Machine. Retrieved 8 July 2024.
  10. ^ "TikTok - Make Your Day". Archived July 7, 2024 at the Wayback Machine. Retrieved July 7, 2024.
  11. ^ "LATIN MAFIA - Songs, Events and Music Stats | Viberate.com". www.viberate.com. Archived July 7, 2024 at the Wayback Machine. Retrieved July 7, 2024.
  12. ^ Villa, Lucas (September 8, 2023). "The Indie Pop Group Latin Mafia Are on Their Way to Going Global". Pop Sugar. Archived July 7, 2024 at the Wayback Machine. Retrieved 8 July 2024.
  13. ^ "Latin Mafia Made It Big Without a Label or Album. Now They're Getting Ready to Play Coachella". Yahoo Entertainment. April 14, 2024. Archived July 7, 2024 at the Wayback Machine. Retrieved July 7, 2024.
  14. ^ Katz, Brian (April 14, 2024). "Latin Mafia made it big without a label or an album. Now they're getting ready to play Coachella". Music Industry News. Retrieved 8 July 2024.
  15. ^ "14 Artists to Watch in 2024 - SPIN". Archived July 7, 2024 at the Wayback Machine. Retrieved July 7, 2024.
  16. ^ "LATIN MAFIA - monthly listeners and total stream count". www.musicmetricsvault.com
  17. ^ "An Evening With Latin Mafia". grammy museum. Retrieved 2025-10-27.
  18. ^ Ratner-Arias, Sigal (2025-09-17). "Bad Bunny, Edgar Barrera and CA7RIEL & Paco Amoroso Lead 2025 Latin Grammy Nominations: Full List". Billboard. Retrieved 2025-10-27.
  19. ^ Villa, Lucas (September 8, 2023). "The Indie Pop Group Latin Mafia Are on Their Way to Going Global". Popsugar. Archived July 7, 2024 at the Wayback Machine. Retrieved July 7, 2024.
  20. ^ Villa, Lucas (2024-10-11). "How Latin Mafia Became a Cross-Genre Force Nominated for a Latin Grammy". Teen Vogue. Retrieved 2025-11-05.
  21. ^ Coca, Laura (2025-04-24). "Premios Tu Música Urbano 2025: ésta es la lista de nominados" (in Spanish). Esta Pasando Web site. Retrieved 6 May 2025.
  22. ^ Coca, Laura (2025-04-24). "Premios Tu Música Urbano 2025: ésta es la lista de nominados" (in Spanish). Esta Pasando Web site. Retrieved 6 May 2025.
  23. ^ Cobo, Lella; Fajardo, Ingrid; Flores, Griselda; Ratner-Arias, Sigal; Raygoza, Isabela; Rolz, Jessica (11 December 2024). "Staff Picks: The Best Latin Albums of 2024, Ranked" (web). Billboard. Retrieved 13 March 2025.
  24. ^ Rolling Stone (6 December 2024). "The 50 Best Latin Albums of 2024" (web). RollingStone Magazine Website. Retrieved 13 March 2025.