Jorge Horacio Brito
Birth dateJuly 23, 1952
Birth placeBuenos Aires, Argentina
Death dateNovember 20, 2020 (aged 68)
Death placeSalta Province, Argentina
Known forFounder and CEO of Banco Macro; former president and chairman of ADEBA
OccupationBanker, businessman
SpouseMarcela Carballo

Jorge Horacio Brito (23 July 1952 – 20 November 2020)[1] was an Argentine banker and businessman. He was born in Buenos Aires, Argentina.[2]

He was one of the main shareholders and the CEO of Argentina's largest bank, Banco Macro.[3] He held this position until 2018,[4] and returned to the role in 2020.[5] He also served as president and chairman of the Argentine Banking Association (ADEBA) from 2003 to 2016.

Brito owned approximately one-sixth of Banco Macro’s shares.[6] His investments spanned real estate (through the firm Vizora), agriculture and livestock (through Inversora Juramento S.A., Frigorífico Bermejo and Cabaña Juramento),[7] and the energy sector through Genneia S.A.[8]

In 2016, he received the Fortuna Lifetime Achievement Award for his contributions to the Argentine business community.[9]

In 2017, Forbes ranked him 1,567th on its global list of billionaires, making him the seventh richest person in Argentina at the time.[10]

In 2018, Forbes placed his net worth at US$1.3 billion on The World's Billionaires list,[11] ranking him tenth in Argentina with an estimated fortune of US$1.5 billion.[12] In 2019, he fell to 21st place with an estimated net worth of US$690 million.[13]

Brito died in a helicopter crash on November 20, 2020, while traveling in Salta Province, Argentina.[14]

Early life

Jorge Horacio Brito was born to an upper-class family in Buenos Aires[15] in 1952.[16] After the death of his father in 1962, he was raised by his mother.[17]

Career

Banking and finance

He founded Anglia, a brokerage firm, in 1976, together with his partner Jorge Ezequiel Delfín Carballo, using an initial loan of $10,000 provided by his mother.[18] In 1976, he also created Macro Compañía Financiera S.A., which operated alongside the consulting firm Econométrica, whose members included José María Dagnino Pastore, Mario Brodersohn, Alieto Guadagni and Alfredo Concepción.[19]

In the mid-1980s, Brito and his partners acquired a competing brokerage, Financiera Macro, forming Macro Bank (Banco Macro).[20] One of its owners was Brodersohn, then Secretary of the Treasury under President Raúl Alfonsín.[18] He was named chairman of the board of directors in June 1988, after receiving authorization from the Central Bank of Argentina to operate as Banco Macro.[21]

Macro Bank grew steadily with the acquisition of numerous provincial banks privatized during the 1990s, including Banco de Salta, Banco de Misiones, Banco del Noroeste, Banco de Jujuy, and Banco de Tucumán S.A.[22]

After the 2001 crisis, between 2002 and 2010, Brito expanded further through acquisitions including Bansud, 35% of Scotiabank Argentina, Nuevo Banco Suquía, Banco Empresario de Tucumán, Nuevo Banco Bisel, Banco de Tucumán, and Banco Privado de Inversiones.[19] The Banco Macro holding came to include Macro Securities S.A., Macro Fiducia S.A., Banco Privado de Inversiones S.A., and Macro Fondos S.A., among other entities.[23] Macro Bank grew to become one of the largest private banks in Argentina.[24] Brito also opened an offshore branch of the bank in the Bahamas, known as Macro Bank Limited.[25]

Brito was the chairman of Macro Bank's board of directors, its chief executive officer, and a member of its executive and senior credit committees.[26]

Brito became chairman of the Argentine Banking Association (ADEBA) on April 8, 2003,[27] and held this position until 2016, when he took a leave of absence and was succeeded by Daniel Llambías.[28] In 2017, this position was taken by his son Jorge Pablo Brito.[29]

Between 2012 and 2014, Brito served as president of the Latin American Federation of Banks (FELABAN), a non-profit organization aimed at promoting cooperation among financial institutions in Latin America.[30]

Real estate

Brito invested in real estate through Vizora Developers, a company operating in several countries in Latin America. Its core business is real estate development and marketing, and it has been actively engaged in the development of the district of Puerto Madero in Buenos Aires.[31]

Among its projects in Puerto Madero are Link Towers, Madero Walk, Madero Walk Eventos and Zen City.[32] The company also developed Remeros Beach in Tigre.[33]

Brito similarly invested in other real estate developments across Argentina, including Central Tucumano in San Miguel de Tucumán and the Arboris residential projects in Las Lomas and La Horqueta, in San Isidro.[34][35]

He also developed the Torre Macro building in Catalinas Norte, Buenos Aires, which serves as the headquarters of Banco Macro.[36]

Macro Bank also participated in the construction of Madero Center, a luxury mixed-use development located in Puerto Madero.[37]

Agriculture and livestock

Brito's farming and cattle raising investments involved cattle breeding, meat industrialization, and agricultural commodities, mainly in soy. Inversora Juramento Inc. is in charge of cattle breeding. Frigoríficos Bermejo cold storage is engaged in industrial slaughtering and meat industrialization that reaches the consumer through Cabañas Juramento Inc. butcher shops,[38] which operates stores and online delivery services.[39]

Inversora Juramento Inc., founded in 1990, is one of the leading farming-cattle companies in the Argentine Northern Region.[40] It is located in the town of Joaquín V. González, Salta, where it owns 67,000 hectares of field and 54,000 head of cattle. Its core activity is the manufacture and trading of beef. In addition, the company sows around 12,600 hectares per year. 8,000 hectares are soya fields.[41] It also sows sorghum, alfalfa and corn, which are used to feed the cattle.[42]

Frigoríficos Bermejo Inc. is a cold storage located in Pichanal, Salta. It owns a model industrial slaughtering and meat industrialization beef plant.[43] The factory can monthly slaughter 10,000 head of cattle. Wholesale and retail sales of Frigoríficos Bermejo Inc. are carried out in Salta and Jujuy by their own butcher shops and sales teams. The company also exports to Chile and the European Union, which are markets that had approved their industrial processes.[44]

In 2016, he won the Fortuna Lifetime Achievements Awards for his contributions to the Argentinian business community.[45]

Personal life

Brito married Marcela Carballo and had six children.[46] He and his pilot died in a helicopter accident in Cabra Corral, in the province of Salta, on November 20, 2020. He was 68.[47]

References

  1. ^ "Murió el empresario Jorge Brito en un accidente de helicóptero en la provincia de Salta" (in Spanish). Infobae. November 20, 2020. Retrieved November 20, 2020.
  2. ^ "Jorge Brito: "Hay que terminar con la Argentina del River-Boca"" (in Spanish). MisionesOnline. April 30, 2010. Retrieved September 6, 2019.
  3. ^ "Meet The Three Men Who Rode Argentina's Economic Pickup To The Billionaire Ranks". Forbes
  4. ^ "Luego de 30 años, Jorge Brito deja la presidencia del Banco Macro" (in Spanish). IProfesional. Retrieved September 6, 2019.
  5. ^ "En tiempos de regreso, Brito vuelve a conducir el Macro" (in Spanish). La Nación. April 30, 2020. Retrieved May 5, 2020.
  6. ^ "50 argentinos más ricos: la lista completa" (in Spanish). Forbes Argentina. May 21, 2018. Retrieved September 6, 2019.
  7. ^ "Quién era Jorge Brito: banquero clave del mundo financiero argentino" (in Spanish). Perfil. November 20, 2020. Retrieved August 19, 2025.
  8. ^ "Jorge Brito: "Hay que terminar con la Argentina del River-Boca"" (in Spanish). MisionesOnline. April 30, 2010. Retrieved September 6, 2019.
  9. ^ "Empresarios y funcionarios en la entrega de los Premios Fortuna" (in Spanish). Infobae. Retrieved December 25, 2025.
  10. ^ "Siete argentinos entre los más ricos del mundo" (in Spanish). La Nación. March 21, 2017. Archived from the original on March 9, 2018. Retrieved July 13, 2018.
  11. ^ "The World's Billionaires". Forbes. March 25, 2023.
  12. ^ "50 argentinos más ricos: la lista completa" (in Spanish). Forbes Argentina. May 21, 2018. Retrieved September 6, 2019.
  13. ^ "Ranking: los 50 más ricos de Argentina" (in Spanish). Forbes Argentina. June 15, 2019. Retrieved September 6, 2019.
  14. ^ "Murió el banquero Jorge Brito en un accidente aéreo en Salta" (in Spanish). Todo Noticias. November 20, 2020. Retrieved April 11, 2025.
  15. ^ "Jorge Horacio Brito Biography". Archived from the original on May 19, 2015. Retrieved February 26, 2016.
  16. ^ "Jorge Horacio Brito, Presidente y CEO de Banco Macro, es un destacado banquero y hombre de negocios argentino". Enfoque21.com. Retrieved May 15, 2017.
  17. ^ "Jorge Horacio Brito - Enfoque21". August 4, 2017. Archived from the original on August 4, 2017. Retrieved November 21, 2020.
  18. ^ Giménez Zapiola, Florencia (November 22, 2020). "La increíble vida de Jorge Brito: del préstamo de su madre para su primera empresa a ser el banquero más poderoso de la Argentina" (in Spanish). Forbes Argentina. Retrieved October 14, 2025.
  19. ^ Risatti, Francisca (December 4, 2016). "Un banco con vistas a la Casa Rosada" (in Spanish). El País. Retrieved September 6, 2019.
  20. ^ "Jorge Brito afirmó que el Banco Macro está interesado en comprar las sucursales del Citibank". Misiones Online. May 4, 2016.
  21. ^ "Cómo Brito transformó una entidad financiera en un banco federal". Ambito. Retrieved August 9, 2025.
  22. ^ "Ya es oficial, Banco Macro absorbe por completo al Banco Tucumán". intucuman.info. Retrieved September 6, 2019.
  23. ^ "Macro Bank Limited » Members Directory". Association Of International Banks & Trusts. January 26, 2014. Retrieved September 6, 2019.
  24. ^ "Brito elogia a Macri: “Con la brocha gorda, estamos de acuerdo en todo”" (in Spanish). Fortuna Web. January 17, 2016. Retrieved July 13, 2018.
  25. ^ "Copia archivada". Archived from the original on September 10, 2018. Retrieved September 9, 2018.
  26. ^ "Executive Profile: Jorge Horacio Brito". Bloomberg
  27. ^ "Jorge Horacio Brito fue reelegido al frente de ADEBA". ADEBA. July 2, 2014. Archived from the original on May 18, 2015. Retrieved May 15, 2015.
  28. ^ "Fin de una era: Brito pidió licencia en Adeba y lo reemplazará Llambías". El Cronista. March 10, 2016.
  29. ^ "Jorge Brito hijo será desde hoy el nuevo presidente de Adeba". El Cronista. April 27, 2017.
  30. ^ "Jorge Brito, nuevo presidente de Felaban" (in Spanish). El Capital Financiero. November 20, 2012. Retrieved March 12, 2019.
  31. ^ "Milagros Brito: "En cinco años, Puerto Madero podría alcanzar los u$s 7000/m2"". Apertura. November 25, 2010.
  32. ^ "Jorge Brito". Top CEOs. Archived from the original on August 24, 2019. Retrieved September 6, 2019.
  33. ^ Bertello, Fernando (November 21, 2020). "Los otros negocios de Jorge Brito: finanzas, agricultura, energía y desarrollo inmobiliario" (in Spanish). La Nación
  34. ^ "Árboris La Horqueta, elegancia y confort para toda la familia" (in Spanish). Infobae. November 30, 2017.
  35. ^ Bertello, Fernando (November 21, 2020). "Los otros negocios de Jorge Brito: finanzas, agricultura, energía y desarrollo inmobiliario" (in Spanish). La Nación
  36. ^ "Vizora Desarrollos Inmobiliarios invierte $500 millones en Puerto Madero" (in Spanish). Infobae. Retrieved July 13, 2018.
  37. ^ "Developing Neighbourhood". Infomadero. Archived from the original on August 10, 2007. Retrieved January 24, 2018.
  38. ^ "Argentine Billionaire Wants to List His Cows in New York". Bloomberg.com. September 11, 2017. Retrieved November 21, 2020.
  39. ^ "El banquero Brito abrirá una cadena de carnicerías premium". Clarín. October 15, 2014.
  40. ^ "Inversora Juramento: la firma de Salta que salió a oferta pública para crecer". Infocampo. December 10, 2010. Archived from the original on May 18, 2015. Retrieved May 15, 2015.
  41. ^ Inversora Juramento INC. official website, "Producción Agrícola" (in Spanish)
  42. ^ Reuters Editorial. "INVJ.BA - Inversora Juramento SA Profile | Reuters". www.reuters.comundefined. Retrieved November 21, 2020.[dead link]
  43. ^ Oferta Exportable de la Provincia de Salta 2011-2012, "Frigorífico Bermejo Inc." Archived May 18, 2015 at the Wayback Machine (in Spanish)
  44. ^ "FRIGORIFICO BERMEJO | Megaguía". megaguia.devoogroup.com. Retrieved November 21, 2020.[dead link]
  45. ^ "Jorge Horacio Brito recibió el galardón a la Trayectoria Empresarial".
  46. ^ "Jorge Brito Biography | Jorge Brito | Official Website of Jorge Horacio Brito". Archived from the original on May 19, 2015. Retrieved November 21, 2020.
  47. ^ "Buenos Aires Times | Banker Jorge Brito killed in Salta helicopter crash". www.batimes.com.ar. Retrieved November 21, 2020.