Iffat Rahim

Iffat Rahim, also known as Iffat Omar (in Punjabi and ), née Rahim, is a Pakistani actress, model, host, and writer who achieved success in the late 1980s and 1990s.^[1][2]

Iffat has two Lux Style Award for Best TV Actress nominations. In 2023, she was awarded PTV Icon award by the Prime Minister of Pakistan Shehbaz Sharif for her contributions to the media industry.^[3]

Early life

Iffat completed her early education from Escena Foundation in Gulberg. She went to Government College for Girls at Lahore and got a degree of Bachelors. Later she went to Punjab University at Lahore and did her masters in Fine Arts.^[4]

Career

Iffat was noticed by journalist Khalida Yousaf when she saw her picture and she encouraged her towards acting and modeling.^[4] She started working as a model in her early teens and debuted as an actress in drama Nangay Paon.^[5][6] Later she worked in multiple PTV dramas. She is known for her role as Aapa Ji (Rukhsana) in the Pakistani drama series Mohabbat Aag Si which created acclaim and recognition including Award for Best Actor Female Jury.^[7]

She won an award for best fashion magazine host at the Indus TV's first award show in 2004.^[8][9][10] She has also participated in Mehman Nawaz Reality Cooking show on See TV and made up to the semi-final. In 2019, she produced and hosted the web series, Say It All with Iffat Omer.^{[11][12][13][14][15][16]}

Media image

Iffat often stays in the limelight. She is very vocal about protection of women's rights and has a liberal approach. She consistently voices her opinion through her X (Twitter) account. She often criticized the former Prime Minister of Pakistan Imran Khan for his misogynistic remarks.

She has a YouTube channel "Say It All With Iffat Omar" where she interviews celebrities. Her interviews are well received by the audience.

Cybercrime case

In a 2018 tweet, Meesha Shafi accused Ali Zafar for sexual harassment. Iffat voiced her support for Shafi, despite Zafar denied the claims and started a legal battle. He launched a cybercrime case as well, where the Federal Investigation Agency also booked the actress.^[17][18]

Personal life

Iffat married Omar, a CSS Officer, producer, and director. They have a daughter, Noor-e-Jehan.^[4]

Filmography

Television series

Telefilm

Film

Host

Awards and nominations

References

1. ^ "Pakistani society sees models as escorts: Iffat Rahim". 29 December 2016.
2. ^ "Mashable". Mashable. 13 June 2025. Retrieved 13 June 2025.
3. ^ "Icon Awards 2023: All You Need to Know About the Government's Initiative". Galaxy Lollywood. 9 October 2023. Archived from the original on 29 November 2023. Retrieved 13 October 2023.
4. ^ "Model Iffat Rahim Interview". Youth Magazine
5. ^ "A Star For All Seasons - Iffat Omar Talks To HELLO! About Life, Growing Older And The Art Of Conversation". H! Pakistan Magazine. March 20, 2026.
6. ^ "Iffat Omar shares throwback clip from first ever play". Samaa TV. 26 June 2021. Archived 2 July 2021 at the Wayback Machine.
7. ^ "Models in Transition". Archived from the original on 2009-07-25. Retrieved 2009-08-17.
8. ^ "An awards night at the Indus". Archived from the original on 31 January 2007. Retrieved 13 June 2025.
9. ^ "Iffat Rahim Omar". 26 March 2013.
10. ^ "What about nepotism in your own backyard, asks Iffat Omar". 25 June 2020.
11. ^ "Shah Rukh Khan gives shout out to Iffat Omar for upcoming show". 6 August 2019.
12. ^ "Iffat Omar takes a clever jab at those opposing Aurat March". 4 March 2020.
13. ^ "LEADING LADIES: IFFAT OMAR & EMAN SULEMAN". January 2020.
14. ^ "What about nepotism in our industry, asks Iffat Omar". 25 June 2020.
15. ^ "I Iffat Omar Calls Out the Nepotism in Pakistan's Entertainment Industry". 25 June 2020.
16. ^ "Iffat Omar boycotts 'London Nahi Jaunga' film". 14 February 2008.
17. ^ Talib Fareedi (20 August 2019). "FIA summons Iffat Omar, Ali Gul Pir among others for 'maligning' Ali Zafar". The Express Tribune. Retrieved 2 April 2026.
18. ^ Hannah Ellis-Petersen (1 January 2021). "Pakistan's #MeToo movement hangs in the balance over celebrity case". The Guardian. Retrieved 31 March 2026.
19. ^ "Prime time: Volatile reaction, dangerous consequences". Dawn. 31 October 2010.
20. ^ "Anjuman Telefilm on Geo TV, Watch Tarang Housefull Online". Pakium.com. September 20, 2013.
21. ^ "Geo TV to telecast 'Laal' on March 23". The News International. March 28, 2019.
22. ^ "Kalasha will feature Aijaz Aslam and Angeline Malik". The News International. December 17, 2023.
23. ^ "SPOTLIGHT: ON THE SETS OF LONDON NAHIN JAUNGA". Dawn Newspaper. October 23, 2023.
24. ^ "'Taxali Gate' trailer unveils gritty, impactful take on justice and consent". The Express Tribune. January 22, 2024.
25. ^ Javed, Faizan (2019-08-06). "Shahrukh Khan wishes Iffat luck". The Nation. Retrieved 2022-11-09.
26. ^ "https://tribune.com.pk/story/239961/lux-style-awards-a-trip-down-memory-lane/"
27. ^ "Geo Films 'Tarang House Full Show' enthrals audience". Pakistan Press Foundation. June 25, 2015.
28. ^ "7 Reasons Why We Love To Love Iffat Omar!". Diva Magazine. 16 October 2023.
29. ^ "Hum Awards 2016 Complete Nominations List". Maheen Nusrat. Brandsynario. 6 April 2016. Retrieved 6 April 2016.
30. ^ "http://www.trendinginsocial.com/nominations-15th-lux-style-awards-2016-unveiled/"
31. ^ "ARY Social Media Awards 2018 – List of Nominations". ARY Digital.

External links

• Iffat Rahim at IMDb