Georgie Aldous
Birth nameGeorgie James Aldous
Birth date5 July 1998 (age 28)
Birth placeGreat Yarmouth, England
EducationOrmiston Venture Academy
OccupationSocial activist, model, entrepreneur, YouTuber, influencer
Years active2014-present
MotherTracy Paulette Alford
Websitegeorgiealdous.co.uk

Georgie James Aldous (born 5 July 1998)[1] is a British social activist, model, entrepreneur, YouTuber and influencer. In 2017 he became the first male beauty model for Superdrug, New Look and Primark, after launching a petition in 2016 to get more men on British make-up campaigns.

Early life and education

Aldous was born in Great Yarmouth, Norfolk, England[1] and attended Ormiston Venture Academy.[2]

Career

Aldous began posting vlogs on YouTube in 2013, using it as a way to overcome bullying and anxiety.[3] He received verbal abuse in his hometown of Great Yarmouth for wearing make-up in public.[4] He also stated he had received online abuse,[5][6] including comments that him wearing make-up was against religion.[7] By the age of 18 he was one of the top male beauty vloggers in the UK[8] and the first British male beauty influencer to feature on Instagram's beauty report.[9]

Aldous began experimenting with make-up after being bullied at school as a teenager.[10] In 2016, he began campaigning for more men to be featured in British make-up campaigns after American makeup company CoverGirl announced it would be having its first CoverBoy. He began a petition on Change.org titled #GetMenOnMakeupCampaigns, calling on major beauty brands to start including more men in their make-up campaigns.[11] A year later in 2017, he became the first male beauty model for Superdrug,[12] New Look[13] and Primark.[14]

Georgie Cosmetics

In 2019, Aldous launched his eponymous make-up brand Georgie Cosmetics, which was dissolved in 2022 for unknown reasons.[15][16]

Pembroke Avenue

On 5 November 2025, Aldous launched his independent fragrance brand Pembroke Avenue in memory of his late mother Tracy Paulette Alford[17] who died on 11 January 2022 from Non-Hodgkin lymphoma.[1][18]

Social activism

Online pharmacies

Aldous campaigns for tighter restrictions on weight loss drugs.[19][20] In 2024, he was hospitalized for side effects from using Mounjaro, including tachycardia, panic attacks and panic disorder.[21] He is now calling for online pharmacies to carry out stricter checks when issuing prescriptions for weight loss medication,[22][23] and launched a petition in 2025 for the government to review the regulations for weight loss injections, as he feels that "the regulations for weight loss injections purchased publicly and privately are not strong enough to protect the user on their journey."[19]

Animal rights

Aldous told British clothing brand New Look in an interview when he became their first male beauty model in 2017,[13] that he believes "an animal shouldn't have to suffer for makeup", and that he would "never want to put an animal through suffering" for him to "look good". Aldous also stated that "there are so many brands that aren't testing on animals so there is no reason why you can't choose cruelty-free."[24]

Personal life

Aldous publicly came out as gay in 2015 at the age of 16, by posting a video on his YouTube channel.[25][26]

In 2016 after posting a photo of him wearing makeup on Facebook, Aldous' mother asked him if he wanted to be a woman and also if he wanted to be a transvestite.[27][4]

Aldous has stated publicly that he struggles with his mental health[10][18] and body dysmorphia,[28] as well as having an eating disorder.[29][30] He also admitted to previously having a marijuana dependency, stating that the national lockdown helped him quit his substance abuse.[31][32]

In 2016, Aldous announced that he lost 3 stone (19 kg; 42 lb) in three months by becoming vegan and "eating clean",[33] but in 2017 Aldous revealed that he was lying previously and stated that he was actually "addicted" to losing weight and the feeling of hunger. He also stated that he would train so much that he would feel faint due to the lack of calories he was consuming at the time and urged people to not starve themselves to lose weight or to meet expectations.[34]

References

  1. ^ "Georgie Aldous". Georgie Aldous. Retrieved 2025-03-23.
  2. ^ ""Men can wear make-up" says Gorleston YouTuber". Eastern Daily Press. 2016-08-13. Retrieved 2024-12-15.
  3. ^ "Norfolk blogger and anti-bullying campaigner shares the love on YouTube". Eastern Daily Press. 2015-03-19. Retrieved 2024-12-15.
  4. ^ "Male Beauty Vlogger Harassed for Wearing Makeup". Yahoo News. 2016-09-02. Retrieved 2024-12-15.
  5. ^ Johnson, George (2017-03-10). "Why We NEED to Normalize Men's Grooming Habits". Teen Vogue. Retrieved 2024-12-18.
  6. ^ "18-metis visažistas: patyčios dėl dažomo veido manęs nesustabdys" (in Lithuanian). tv3.lt. 2016-09-10. Retrieved 2024-12-18.
  7. ^ "The Point: Men should not fear wearing make-up". Sky News. Retrieved 2024-12-15.
  8. ^ "These Male Beauty Bloggers Have Some Powerful Words For You". HuffPost UK. 2016-11-07. Retrieved 2024-12-20.
  9. ^ "Great Yarmouth male beauty vlogger and YouTube star Georgie Aldous in new Superdrug B range campaign". Great Yarmouth Mercury. 2017-09-19. Retrieved 2024-12-15.
  10. ^ "Georgie Aldous: 'Make-up was my coping mechanism after coming out'". BBC. 18 January 2020. Retrieved 25 March 2025.
  11. ^ "This Vlogger Has Started A Petition To Get Men In British Makeup Adverts". HuffPost UK. 2017-01-17. Retrieved 2024-12-15.
  12. ^ "Why This Beauty Blogger Hopes His Superdrug Campaign Will Empower More Men To Wear Makeup With Pride". HuffPost UK. 2017-06-01. Retrieved 2024-12-15.
  13. ^ "Male beauty influencer and YouTube star Georgie Aldous from Gorleston is first man in makeup to feature in New Look fashion campaign". Eastern Daily Press. 2017-06-02. Retrieved 2024-12-15.
  14. ^ "Male Beauty Blogger Shows Us How To Do It With Full Penneys Makeup Look". EVOKE. 2017-02-17. Retrieved 2024-12-15.
  15. ^ "GEORGIE COSMETICS LTD". Companies House. Retrieved 2024-12-15.
  16. ^ "Gorleston Instagram influencer launches his own make-up brand". Eastern Daily Press. 2019-10-03. Retrieved 2025-04-06.
  17. ^ "Man pays tribute to late mother with launch of new business". Eastern Daily Press. 2025-12-10. Retrieved 2025-12-21.
  18. ^ Billson, Chantelle (2025-11-11). "Gay son creates brand in honour of 'extremely supportive' late mum". PinkNews. Retrieved 2025-11-15.
  19. ^ Billson, Chantelle (2025-05-07). "Gay YouTuber wants stricter regulations of the use of weight-loss drugs". PinkNews. Retrieved 2025-05-14.
  20. ^ "Warning issued after advert suggests NHS staff endorse popular weight loss drugs". LBC. 4 February 2025. Retrieved 2025-02-05.
  21. ^ "Influencer, 26, ended up in A&E after 'weight loss jab' nightmare". Gloucestershire Live. 2024-12-13. Retrieved 2024-12-15.
  22. ^ "Beauty influencer warns people about 'King Kong' of weight loss drugs". Great Yarmouth Mercury. 2024-12-12. Retrieved 2024-12-15.
  23. ^ "I thought I was going to die after taking 'King Kong weight loss jab'". MSN. 2024-12-14. Retrieved 2024-12-15.
  24. ^ "My Life My Style My Look". New Look. 2018-03-17. Archived 2018-03-17 at the Wayback Machine. Retrieved 2025-04-06.
  25. ^ "UK YouTube Sensation Georgie Comes Out As Gay - THEGAYUK". 2015-05-04. Retrieved 2025-05-14.
  26. ^ Cohen, Benjamin (2015-05-04). "YouTuber Georgie Aldous comes out as gay". PinkNews. Retrieved 2024-12-20.
  27. ^ "This YouTuber had the best answer when his mum asked him why he wears makeup". PinkNews. 2016-08-05. pp. en. Retrieved 2014-12-14.
  28. ^ "From Superdrug to Instagram: Beauty influencer Georgie Aldous is a social media star". Eastern Daily Press. 2018-10-09. Retrieved 2024-12-17.
  29. ^ "Eating disorder sufferer takes 3 A&E trips after taking Lloyds online doctor Mounjaro". C+D. 2024-12-18. Retrieved 2025-05-14.
  30. ^ Weinbren, Emma (2025-04-09). "The big online pharmacy clampdown". The Pharmaceutical Journal. Retrieved 2025-05-14.
  31. ^ "Boris Johnson issues stay-at-home order, sending the UK into lockdown to fight coronavirus pandemic". CNN. 2020-03-23. Retrieved 2024-12-15.
  32. ^ "How lockdown helped me kick my cannabis habit - beauty influencer opens up about dependency". Eastern Daily Press. 2020-10-24. Retrieved 2024-12-15.
  33. ^ "Gay YouTuber loses an incredible 3 stone in 3 months". THEGAYUK. 2016-08-08. Retrieved 2024-12-20.
  34. ^ "Dramatic weightloss YouTuber talks about being "addicted to feeling hungry"". THEGAYUK. 2017-03-14. Retrieved 2024-12-20.