Echoes
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ParentSony Music Labels[1]
FoundedSeptember 12, 2024 (age 2)
FounderTaichi Hirose
Shuya Yamamoto
Yohei Yashiro
Mitsuki Hirabayashi
DistributorSony Music Solutions
The Orchard
GenreVarious
CountryJapan
LocationChiyoda, Tokyo[1]

Echoes is a Japanese record label and talent agency owned by Sony Music Labels, a subsidiary of Sony Music Entertainment Japan. Founded in 2024, the label is self-described as "a label that resonates with the expression of music and art". Its notable artists include Yoasobi (Ayase and Lilas Ikuta), Maisondes, Aooo, Asmi, and Tatsuya Kitani, among others.

History

On September 12, 2024, Sony Music Entertainment Japan announced a launch of Echoes, alongside revealing the first three signees—duo Yoasobi, musical project Maisondes, and rock band Aooo, as well as handling music platform Mecre.[2] It was founded by Taichi Hirose, Shuya Yamamoto, Yohei Yashiro, and Mitsuki Hirabayashi.[3] Unlike most Japanese music companies, it combines the activities of record label and talent agency,[4] and aims to "focus on discovering artists who resonate with them, further increasing the diversity of the label and releasing works by new talents" to "reverberate, respond, and grow beyond all boundaries."[5] Besides musicians, illustrator and animator Ai Nina and character Puppet Sunsun also joined the label.[6][7]

On March 14, 2025, Echoes partnered with manga magazine Weekly Shōnen Sunday to launch a project Nichimezo (日曜日のメゾンデ), a sub-unit of Maisondes, to contribute songs based on manga published on Weekly Shōnen Sunday and webcomic platform Sunday Webry.[8] Since April 1, 2025, SMEJ transferred Yashiro to Music Ray'n for a representative director position,[9] and appointed Manabu Tsujino, a CEO of SMEJ's A&M Business Group, to be a representative of Echoes.[10] Furthermore, Echoes distributes some records from outside artists. The label issued Orangestar's double A-side single "Petals" / "Flower Raft", opening and ending themes for anime series Agents of the Four Seasons (2026), on CD and vinyl.[11][12] Haruomi Hosono partnered with the label for the release of his 23rd studio album, Yours Sincerely (2026), in Japan.[13]

Events

Echoes Baa

Echoes organized Echoes Baa, a stage at the Central Music & Entertainment Festival, held annually at the Red Brick Park Special Venue, Yokohama Red Brick Warehouse, Yokohama. The inaugural edition was held from April 5 to 6, 2025.[14] The line-up features both artists under the label and outside acts.[15] In addition to the stage, it has several new forms of entertainment experiences and activities such as DJ sets, workshops, gachapon, etc., as well as pop-up store Echoes Maaket,[16][17] and, in 2026, amusement park supported by Mitsubishi Corporation Urban Development.[18]

List of Echoes Baa editions
EditionDateVenueLineup
2025April 5, 2025Red Brick Park Special Venue,
Yokohama Red Brick Warehouse		Yoasobi · Maisondes · Nomelon Nolemon · Kafuné · Asmi · Syudo[19]
April 6, 2025Yoasobi · Aooo · Louv · Chevon · Tomoo · Fruits Zipper
2026April 4, 2026Atarashii Gakko! · Awich · Tatsuya Kitani · Chico with HoneyWorks · Nomelon Nolemon · Balming Tiger · Yoasobi · Jo0ji[20]
April 5, 2026Aooo · Asmi · Candy Tune · Cutie Street · Hitsujibungaku · Hoshimachi Suisei · Maisondes · Kano

Others

  • Echoes Weekend Seoul (2026; Aooo, Nomelon Nolemon, and Asmi)[21]

Artists

Works

Discography

Videography

  • Yoasobi – The Film 3 (video album; 2025)
  • Nina Ai – Luca (animated short film; 2026)[31]

References

  1. ^ "【お詫び】2025年4月16日(水)発売 Aooo「Fooocus」初回生産限定盤の誤表記につきまして" (in Japanese). Sony Music Entertainment Japan. April 25, 2025. Retrieved July 26, 2025. (株)ソニー・ミュージックレーベルズ Echoes制作部 (Sony Music Labels Inc., Echoes Production Department)
  2. ^ "YOASOBI、MAISONdes、Aoooら擁する新マネジメント&レーベル・Echoes発足" (in Japanese). Music Natalie. September 12, 2024. Retrieved July 18, 2025.
  3. ^ "YOASOBI、MAISONdesを手掛けたスタッフが集まり作られた新レーベル「Echoes」とは?【ON.PEOPLE】" (in Japanese). The First Times. September 12, 2024. Retrieved July 18, 2025.
  4. ^ Yunō, Masashi (November 27, 2025). "吉野 麻美・鎌田 海依 | 遊び心と戦略で、J-POPをグローバルステージへ" (in Japanese). Recording Industry Association of Japan. Retrieved March 23, 2026.
  5. ^ "ソニーミュージックがYOASOBI、MAISONdesを擁する新マネジメント&レーベル「Echoes」を発足" (in Japanese). Sony Music Entertainment Japan. September 12, 2024. Retrieved July 18, 2025.
  6. ^ "YOASOBI「夜に駆ける」MVを手がけたアーティスト・nina、YOASOBIが所属する「Echoes」に参加決定" (in Japanese). The First Times. October 1, 2024. Retrieved July 18, 2025.
  7. ^ "パペットスンスンがアーティストデビュー! 自ら作詞したデビュー曲『とてと』は朝に聴きたいまっすぐな楽曲。本人コメントとMVも到着" (in Japanese). Walkerplus. July 1, 2025. Retrieved July 18, 2025.
  8. ^ "SME Echoes×小学館「マンガ×音楽」新プロジェクト「日曜日のメゾンデ」スタート" (in Japanese). Magmix. March 14, 2025. Retrieved July 27, 2025.
  9. ^ "ソニーミュージック、2025年度のグループ会社役員人事を発表" (in Japanese). Musicman. March 14, 2025. Retrieved July 18, 2025.
  10. ^ "ソニー・ミュージックエンタテインメント 役員人事 4月1日付" (in Japanese). Oricon Biz. March 14, 2025. Retrieved July 18, 2025.
  11. ^ "Orangestar 新曲「Petals」の待望のミュージックビデオが公開 アニメーションはWIT STUDIOが手がける" (in Japanese). Encore. April 14, 2026. Retrieved May 19, 2026.
  12. ^ "Petals/花筏 <期間生産限定盤>" (in Japanese). Tower Records Japan. Retrieved May 19, 2026.
  13. ^ "細野晴臣が新アルバム『Yours Sincerely』をリリース。単独USツアーも開催" (in Japanese). Niew. May 18, 2026. Retrieved May 19, 2026.
  14. ^ "新都市型フェス"CENTRAL"内にて新レーベル"Echoes"の発信基地"Echoes Baa"開催決定。第1弾でYOASOBI、MAISONdes、Aooo、NOMELON NOLEMON出演発表。SPゲスト FRUITS ZIPPERも" (in Japanese). Skream!. January 30, 2025. Retrieved July 18, 2025.
  15. ^ "都市型フェス『CENTRAL』タイムテーブル発表 『Echoes Baa』SPゲストにasmi、Chevon、TOMOOら" (in Japanese). Real Sound. March 7, 2025. Retrieved July 18, 2025.
  16. ^ Okamoto, Takayuki (April 25, 2025). "'Bringing the Sounds of Japan to the World': YOASOBI & More Bring 2 Days of Music to CENTRAL's Echoes Baa Stage". Billboard. Retrieved July 18, 2025.
  17. ^ Sogami, Natsume (March 30, 2026). "都市型フェス『CENTRAL』内「Echoes Baa」徹底解剖 音楽フェスの新基準、カルチャーが交差する“秘密基地”に迫る" (in Japanese). Real Sound. Retrieved April 2, 2026.
  18. ^ "横浜で開催の都市型音楽フェス『CENTRAL』、「Echoes Baa」の詳細を一挙公開" (in Japanese). Spice. March 18, 2026. Retrieved April 10, 2026.
  19. ^ ""日本の響きを世界へ"――YOASOBIらが横浜・赤レンガ倉庫に集結した2日間。 そしてEchoes Baaでしか手に入らなかった限定アイテムが、新たにローンチするECストア Echoes Maaketに登場!" (in Japanese). Encore. April 21, 2025. Retrieved February 24, 2026.
  20. ^ Ichijo, Kota (April 9, 2026). "【ライブレポート】『CENTRAL 2026』「Echoes Baa」にYOASOBI、新しい学校のリーダーズ、キタニタツヤ、羊文学、星街すいせいらが集結" (in Japanese). The First Times. Retrieved April 10, 2026.
  21. ^ Han, Hae-seon (February 19, 2026). "아우·노멜론 노레몬·아스미, J팝 대세 3팀 온다..'에코즈 위켄드 서울' 라인업" (in Korean). StarNews. Retrieved May 19, 2026.
  22. ^ "Aooo、10/16にメジャー1stアルバム『Aooo』発売 新曲含む5曲先行配信開始&初のライブツアー開催も決定" (in Japanese). Billboard Japan. September 19, 2024. Retrieved July 18, 2025.
  23. ^ "Aooo/4人組ロックバンド・Aooo(アウー)、4/16(水)に1st EP『Fooocus』発売決定!" (in Japanese). Entameclip. March 10, 2025. Retrieved July 18, 2025.
  24. ^ "NOMELON NOLEMON | 『機動戦士Gundam GQuuuuuuX』で挿入歌を務める楽曲を収録したCD 『HALO – EP』 を7月2日(水)に発売することが決定!" (in Japanese). Galpo. June 7, 2025. Retrieved July 18, 2025.
  25. ^ "NOMELON NOLEMON、新曲「シーグラス」配信リリース&3rdアルバム発売決定 ソロ・ライヴ開催も" (in Japanese). CDJournal. November 28, 2025. Retrieved November 28, 2025.
  26. ^ "華乃、マネジメント&レーベル〈Echoes〉所属を発表、1st EP詳細も解禁" (in Japanese). Ototoy. February 14, 2026. Retrieved February 15, 2026.
  27. ^ "Ayase、初のソロEP『dialogue』を配信リリースへ | YOASOBIは8月から北米ツアー開催" (in Japanese). E-Talentbank. May 18, 2026. Retrieved May 18, 2026.
  28. ^ "Aooo、2ndアルバム『Rooom』6/3リリース。ジャケット、初回盤映像内容、新アー写公開。新曲「クエスチョン」3/25先行配信決定" (in Japanese). Skream!. March 18, 2026. Retrieved March 18, 2026.
  29. ^ Kikuchi, Takeshi (May 18, 2026). "細野晴臣、通算23枚目のニューアルバム『Yours Sincerely』がリリース決定" (in Japanese). Hypebeast. Retrieved May 18, 2026.
  30. ^ "キタニタツヤが来年7月にEve、イルカポリス、amazarashi、Silica Gel迎えた対バンライブ開催" (in Japanese). Bezzy. December 14, 2025. Retrieved December 14, 2025.
  31. ^ Tan, Melvyn (February 2, 2026). "Anime Short Film LUCA, About A Girl and a Shapeshifter, Debuts on YouTube". Anime Trending. Retrieved February 3, 2026.