Britannic (typeface)
StyleSans-serif
ClassificationsModulated Grotesque
Releasedate1906
FoundryWagner & Schmidt
Stephenson Blake

Britannic is a sans-serif typeface family that was sold in metal type by Stephenson Blake. It is a "modulated" or stressed sans-serif design, in which the vertical lines are clearly thicker than the horizontals.[1][2][3] The Klingspor Museum reports that it was originally created by the Wagner & Schmidt foundry of Leipzig, Germany.[4][5] In design it is intended for headings, advertisements and signs rather than continuous body text. Stephenson Blake advertised it as "just the right note for an advertising or display panel".[6]

Since Stephenson Blake did not continue operations into digital fonts, a variety of digitisations of different weights and widths of Britannic have been released by different companies.[7][8][9] Some releases include an all-capitals condensed weight.[7] The bold weight, digitised by URW, is included with some Microsoft software such as Office. A wry commentary on the design, presumably by Microsoft's typography manager Robert Norton, adds:

Usage examples

  • Italian Army (Esercito Italiano) used Britannic Bold typeface for their logo.

References

  1. ^ Coles, Stephen. "Identifont blog Feb 15". Identifont. Retrieved 17 August 2015.
  2. ^ The encyclopaedia of type faces. Barnes & Noble. 1970. p. 256.
  3. ^ Coles, Stephen (15 February 2011). "Black Swan Movie Posters". Fonts in Use. Retrieved 5 May 2016.
  4. ^ "Die Firmen der Familie Wagner". Klingspor Museum. Retrieved 5 May 2016.
  5. ^ Kupferschmid, Indra. "How Wagner & Schmidt complicated type history". ATypI. Retrieved 5 May 2016.
  6. ^ Hansen, Jens Jørgen (14 May 2009). "Britannic Bold". Flickr. Retrieved 11 May 2016.
  7. ^ "Britannic". MyFonts. Linotype. Retrieved 5 May 2016.
  8. ^ "Britannic". MyFonts. URW++. Retrieved 5 May 2016.
  9. ^ "Britannic EF". MyFonts. Elsner + Flake. Retrieved 5 May 2016.